Drink happiness

We share a long-standing partnership with Trinkt Glück. Together, we created our Earl Grey Liqueur and Wienerwald Zitronenweg Gin. With this short interview, we would like to introduce you to the company as well.

- Can you explain in a few words what Trinkt Glück is all about?
- As the company name implies, Trinkt Glück [Drink Happiness] is all about unique moments of indulgence and creative beverages—mainly of an alcoholic nature—that convey a joy for life. We like to use bold, natural flavors that are off the beaten path. We produce in Vienna and craft our beverages by hand ourselves, always focusing on maximum flavor intensity and the highest quality.

- Is everything you do centered around spirits?
- Spirits are our primary segment. But of course, life can occasionally be enjoyed without alcohol as well :-). For instance, we also produce non-alcoholic fillers like our herbal refreshment Luckarise.
However, our focus is definitely on spirited passion. This includes both our own brands and our "unikate Spirituosen" [unique spirits] concept, where we work together with our customers to create their own private labels.

- What makes your products so special?
- Looking at our own brands, the distinct flavor profile stands out in every single one—we create compositions that are not yet known in this form. For example, our Ben Mystino is often described as an alcoholic iced tea, while its sister Clara is a premium vodka infused with Milky Oolong tea. Special tea blends from the Theehandlung Schönbichler are often the highlight here.

In the "unikate Spirituosen" segment, the uniqueness lies in the nature of the concept. We support our customers in developing their own private labels and craft incomparable spirits for them. Here, we offer a wide range of possibilities and cater to even the most individual wishes. This has already resulted in, among other things, a gin that smells and tastes of a Mediterranean pine forest, an aromatically intense Earl Grey liqueur, and numerous other unmistakable specialties.

- Who is actually behind the idea of Trinkt Glück? How did you come up with the name Trinkt Glück?
- The motto "Trinkt Glück bringt Glück" [Drink happiness, bring happiness] was originally coined by my colleague and co-partner, Benjamin Waldmann. This happened during the launch of our herbal refreshment Luckarise, back when it was still under the product name "Trinkt Glück." The idea is to absorb happiness with every sip, because one can always use a feeling of happiness.